STORY

SOBA Hibiscus is a herbal ready to drink beverage that specializes in health and culture. Their brand strives to empower a balanced lifestyle while donating a portion of their sales to local food pantries. The founder of SOBA Hibiscus has roots in West Africa and strongly believes in the importance of individuals sharing their authentic cultures and stories. People know when a product is authentic and that’s what customers consume with SOBA Hibiscus, symbolizing their slogan “It’s what’s inside that matters.” #Tasteitfeelit. 

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